Pioneering digital health startups target U.S. maternal health challenges
The escalating maternal health crisis in the U.S., highlighted by a disconcerting 40% surge in maternal deaths during or shortly after pregnancy to 1,205 in 2021, is instigating an urgent response from the digital health sector. Startups like Pomelo Care, Maven Clinic, and Babyscripts are harnessing virtual services to bridge the maternal care gaps and mitigate pregnancy-related complications, according to the National Center for Health Statistics.
This alarmingly high mortality rate was a significant topic at The Wall Street Journal Health Forum in March. Here, Chelsea Clinton, through her venture-capital firm Metrodora Ventures, stressed the imperative need for intensified support towards women’s health. Clinton is an investor in Oula Health, a startup that’s diving into the sphere of maternal care.
Reports from the Centers for Disease Control and Prevention suggest that 80% of pregnancy-related deaths in the U.S. could have been prevented. Major underlying causes of these fatalities include mental health disorders, heart conditions, and hypertensive disorders during pregnancy.
Digital health startups aim to leverage telehealth and app technologies to identify and manage these health conditions proactively, thereby preventing potentially fatal complications. While technology isn’t the panacea, it undeniably enhances access to medical services and compensates for the scarcity of healthcare professionals, thereby promoting equitable care delivery.
Dr. Kathaleen Barker, an Assistant Professor of Obstetrics and Gynecology at UMass Chan Medical School-Baystate, emphasised the role of technology in equalising access to prenatal care. Baystate Health, a healthcare system in Western Massachusetts, utilises Babyscripts technology.
Investor-backed Babyscripts, headquartered in Washington D.C., collaborates with over 70 U.S. health systems. Co-founder and Chief Executive Anish Sebastian stated that Babyscripts, also known as 1EQ, offers patients a blood-pressure monitor that pairs with an app via Bluetooth. This technological intervention aims to preempt conditions such as preeclampsia, a condition characterised by high blood pressure and signs of liver or kidney damage that can arise after the 20th week of pregnancy.
Pomelo Care, a New York-based virtual clinic, aims to supplement in-person care by providing services between doctors’ appointments. Having secured $33 million in seed and Series A funding led by Andreessen Horowitz, Pomelo Care assigns a nurse to each patient to oversee their care. After assessing the patient’s needs and health claims data, the nurse assembles a personalised care team.
Pomelo Care operates on a value-based business model that encourages improving patient access to care, enhancing outcomes, and reducing costs. The company plans to validate its effectiveness through studies conducted in collaboration with insurers and academic medical centres, with the findings set to be published.
Another player in the field, Maven Clinic, grants virtual access to an array of services, such as doulas, midwives, physical therapists, and mental health care. Maven has devised a tool to screen for social needs like access to housing, food, and essentials for the family and baby.
The stark truth is that women’s health has been neglected in the U.S., resulting in many women living in maternal-care deserts where access to services is challenging. The conversation about this issue is just starting at the national level, noted Kate Ryder, founder, and CEO of Maven Clinic. However, these innovative digital health startups are undoubtedly setting the stage for a more promising, tech-driven future in maternal healthcare.
